Opinions

How will ChatGPT’s first international brand campaign resonate globally?

How will the campaign land in the the US, UK, and Republic of Ireland? And if extended across Europe, how will the creative platform hold up…

Opinions

Corona vs Guinness global marketing campaigns

This summer, Guinness and Corona launched their largest global marketing campaigns to date, leveraging iconic sporting events for global rea…

Opinions

Liquid Death retreats to home ground - what went wrong internationally?

Liquid Death has recently announced a “temporary pause” in its international rollout. So, what went wrong?

Insights

Navigating localisation and cultural nuance in Brazil

What makes Brazil unique and how your brand can rise to the challenge of speaking the local language, both literally and figuratively.

Insights

5 creative agency red flags to avoid on international campaigns

Discover 5 critical red flags to avoid with creative agencies on international campaigns to save time, money, and ensure global success.

Opinions

Break up with your network agency to maximise international campaign efficiency

Swipe left on network agencies and choose an independent partner that’s ready to give your international campaigns the love they deserve.

Insights

Centralising global marketing - are your global and local teams pulling in the same direction?

Centralising your global marketing efforts can bring efficiency, cost savings, and improved campaign performance. Discover key steps and bes…

Insights

English vs French: how to localise for Canada?

Understand and learn how to overcome the the challenges of adapting international marketing campaigns in Canada with effective localization …

Opinions

Bumble, Hinge & Tinder: how do their international campaigns compare?

All three major dating apps are running international marketing campaigns right now to varying levels of success...

Opinions

Will the Jaguar rebrand resonate internationally?

Given that JLR is trying to take the brand to an international, elite market, how well does the new Jaguar rebrand resonate internationally?

Opinions

Going for gold in global marketing

Standout 2024 Olympic international campaigns, benefits & challenges of glocal creative plus Freedman's tips for effective global market…

Insights

Is English appropriate when localising for the Nordics?

Understand if English appropriate when localising for the Nordics and get our tips for successful international campaigns in the Nordics

Insights

Reducing stress and burnout in international campaigns

Discover effective strategies to reduce stress and burnout in international marketing campaigns, ensuring smoother processes and better team…

Insights

Is a disconnect between insight and creative damaging your brand and costing you money?

Boost your brand’s effectiveness by aligning global campaigns with local insights. Learn how to bridge the gap between insight and creative …

Insights

Spotlight on India's linguistic diversity

Exploring India's linguistic diversity and its impact on marketing strategies, highlighting the importance of regional language adaptation f…

Insights

Top tips for agile localisation of creative campaigns

Efficient localisation goes beyond translation. Learn top tips to adapt and implement creative campaigns that resonate across global markets…

Insights

Unlock local marketing team expertise for international success

Enhance your international campaigns by leveraging local marketing teams' insights. Discover who to involve and when for a more impactful, c…

Insights

The EAA Countdown: Insights for International Marketers from Freedman's Head of Languages

Interview with Freedman's Head of Languages, Agata Watroba: what do international marketers need to know about the European Accessibility Ac…

Opinions

Starbucks UK adaption is a missed opportunity

Why does the Starbucks UK adaption feel foreign despite the localisation? And why is the ‘American-ness’ of the ad even a problem?

Opinions

Can Lee Kum Kee unite their global brand?

Lee Kum Kee has launched its first-ever global campaign, “FLAVOURS THAT BIND.” But does it have the potential to resonate internationally?