Growth Stage 2 – Expanding Globally

This is the moment
where things break

You’re trying to expand into new regions or launch a new product line — but the organisation around you wasn’t built for speed.

What shows up first:

Approvals that stretch from days to weeks

Stakeholders pulling decisions in different directions

Brand guidelines that don’t fit what you’re building

Local markets improvising because the system can’t keep up

The result is predictable: launches slip, rework grows, and marketing becomes fragile under scrutiny.

We exist to stop that.

Governance that enables speed

Decision-makers aligned early. Roles clear. Approvals designed to move.

A delivery system that holds together at volume

Workflows, tools, and handoffs that keep campaigns predictable as markets and assets multiply.

Local execution that protects the parent brand

Localisation, production, and compliance handled with the rigour your organisation expects — without slowing momentum.

We use the Freedman Edge operating system to control the four points where internal launches usually break:

Ignite

| Align decision-makers & set governance

So direction is clear before complexity hits.

Sync

| Design workflows and handoffs that scale

So teams, agencies, and markets operate as one.

Transform

| Local execution that holds up under scrutiny

So creative lands locally, stays compliant, and remains brand-consistent at launch.

Elevate

| Apply learning to future launches

So you don’t repeat the same problems in market six that you already solved in market two.

Challenge

2,000+ localised assets across 15 markets in 8 weeks for a launch with heavy stakeholder pressure.

Freedman’s role

Workflow design + cross-market coordination + localisation and compliance execution.

Outcome

Launch delivered on time with predictable approvals and controlled quality across markets.

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Challenge

Complex stakeholder landscape slowing launches across regions.

Freedman’s role

Governance redesign and delivery control.

Outcome

Time-to-market reduced and stakeholder confidence restored.

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Challenge

Managing thousands of assets annually across multiple markets with inconsistent quality and rising complexity.

Freedman’s role

Workflow redesign, quality governance, scalable delivery system.

Outcome

Faster production cycles, improved consistency, and reduced operational drag.

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Common questions

Expanding globally

| How do we move fast without bypassing necessary approvals?

We design decision rights and approval paths upfront — removing unnecessary steps while keeping the ones that protect risk.

| Can you work with our existing agency partners?

Yes. We sit between creative, media, and markets — coordinating delivery without replacing your ecosystem.

| How do you handle multiple stakeholders?

Clear governance: who decides, who advises, who is informed — and what happens when there’s a dispute.

| Can we start with a pilot?

Yes, but we design the model to scale — so pilots don’t become one-off exceptions.

Scaling fast inside a bigger organisation?

When launches involve multiple stakeholders, markets, and approvals, campaigns don’t fail creatively — they fail operationally. We remove the execution risk so you can move at startup speed without breaking governance.

This is the moment
where things break

You’re trying to expand into new regions or launch a new product line — but the organisation around you wasn’t built for speed.