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Going global
for the first time?

Your first international launches are high-stakes. The biggest risk isn’t creative quality - it’s execution breaking under unfamiliar complexity. We remove that risk so you can expand with confidence.

A 30-minute working session to assess where your first global launches are most at risk.

Benchmark how ready your team and systems are for international scale.

This is the moment
where first launches fail

You’ve built momentum in your home market.
... the brand works.
... the product sells.
... growth is real.

International expansion feels like the natural next step - but it introduces risks you haven’t had to manage before:

 Choosing the wrong markets, or the right markets in the wrong order

 Cultural missteps that undermine trust

  Compliance issues that delay or block launches

 Processes that work once, but collapse at market two or three

First launches don’t fail loudly.

They fail through delays, rework, and uncertainty - until confidence drops.

We exist to stop that from happening.

What you need at this stage

At this stage, success isn’t about scale yet.
It’s about setting foundations that won’t crack as you grow.

You typically need three things:

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Clear direction before execution

Where to go first. Why. And what needs to change - versus what must stay consistent.
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Control over risk you haven’t seen before

Cultural nuance, regulatory variation, and operational complexity handled deliberately - not discovered late.
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Foundations built for future scale

Systems, workflows, and governance that work for market one and still hold up at market ten.

Our Operating System

How we apply the Freedman Edge
for first launches

We use the same operating system we apply at scale - just focused on first-launch risk.
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Ignite

| Set direction and guardrails early

Align objectives, markets, decision-makers, and constraints before any assets are created.

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Sync

| Design how delivery will actually work

Define workflows, approvals, and handoffs so execution doesn’t depend on heroics.

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Transform

| Execute locally with confidence

Localise creative, manage production, and handle compliance so campaigns launch cleanly and on brand.

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Elevate

| Capture learning from launch one

Apply what you learn immediately - so market two is faster, safer, and cheaper than market one.

What working with us looks like

Most teams in this stage start by handing us ownership of cross-market delivery - stabilising timelines, approvals, and execution. In parallel, we design the operating system underneath it. As the system matures, ownership can shift to your team without disruption, risk, or dependency.

First launches done right

Challenge

Managing thousands of assets annually across multiple markets with inconsistent quality and rising complexity.

Freedman’s role

Workflow redesign, quality governance, scalable delivery system.

Outcome

Faster production cycles, improved consistency, and reduced operational drag.
Read case study

Challenge

Rapid expansion creating strain on existing global processes.

Freedman’s role

Scalable workflow design and delivery oversight.

Outcome

Expanded market coverage without proportional increase in operational overhead.
Read case study

Challenge

2,000+ localised assets across 15 markets in 8 weeks for a launch with heavy stakeholder pressure.

Freedman’s role

Workflow design + cross-market coordination + localisation and compliance execution.

Outcome

Launch delivered on time with predictable approvals and controlled quality across markets.
Read case study

Common questions

First time global

| Which markets should we enter first?

That’s part of the work. We prioritise based on product-market fit, risk, and operational readiness - not instinct.

| Do we need to build an international team first?

Usually not. Many brands launch internationally with their existing team, supported by a partner who owns execution early on.

| What if we only want to test one market?

That’s common. We design the launch so it scales - avoiding one-off processes that slow future markets.

| Do you replace our creative agency?

No. We work alongside your agency, sitting between creative, media, and markets to control delivery.

Your first international launches set the tone for everything that follows.

Getting them right builds momentum.

Getting them wrong creates drag.

A 30-minute working session to assess where your first global launches are most at risk.

How ready are you to go global?

Scale with confidence.
Land with impact.™