Hot (coral) off the press!
Monzo is partnering with Freedman International on their expansion into new markets!
Freedman's job will be to help Monzo scale into new markets with real cultural fluency, and to keep the Monzo personality intact wherever it lands.
Freddie Braun, Localisation and International Content Lead at Monzo, said:
"Having worked with Freedman International both at Monzo and in a previous role, I've seen first-hand the value they bring.
Great localisation is about far more than translating words; it's about understanding the cultural context, creative intent and nuances that make a brand feel distinctive. That is especially important for Monzo, where our tone of voice is such a fundamental part of who we are in the UK.
Freedman understands how to protect that personality while helping it travel authentically into new markets, which makes them an incredibly trusted partner as we grow."
Stay tuned for more as Monzo launches into new markets!
About Freedman International
Scale with confidence. Land with impact. Freedman is the global campaign partner trusted by the world's most ambitious challenger brands to scale across borders with confidence. We're built for pace and agility, making the impossible feel effortless.
Driven by people. Powered by smart tech. Designed for global impact.
See how we work with our approach page, and explore our work with brands going global.
